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Once ur of The Fitness App by Jillian Michaels, has always considered walking an underappreciated workout. “I have always known that walking is the most affordable, accessible fitness solution. For that reason, I have many programs that are either walking only or incorporate walking.”
By the end of the year, others in the fitness industry noticed that walking wasn’t just a workout — it had gotten chic. In January 2021, Apple launched its Time to Walk feature for Apple Watch and Apple Fitness+ subscribers, which the brand described as “an inspiring new audio walking experience.” Each episode featured a different celebrity taking the user on a guided walk, with early guests including Dolly Parton, Shawn Mendes, and NBA star Draymond Green.